Verb is a clean, all-natural, cruelty-free hair care brand based in the United States and owned by two millennial women. Their packaging is minimalist, their formulas are great, and everything smells faintly of grapefruit.
I recently was chosen to become a Verb affiliate, and decided it was high time to try their products with more seriousness. I am starting with the Ghost line because it had the most intriguing alleged benefits – weightless hydration, decreased frizz, and high-shine. My hair is thoroughly color treated and in the new climate I’ve moved to, the ends are getting frizzy and my hair is feeling dry and dull. The idea of “weightless” hydration caught me, and I had to know.
I got full-sized Ghost shampoo and conditioner, a full size and a travel size Ghost oil, and a sample of the Hydrating Hair Mask. The day the box came in was not a hair washing day so I tried the oil on its own. The oil was thicker than I anticipated – I think the idea of “weightless” had made me believe it would feel like a thinner serum, but it was quite thick and sticky. However, it absorbed into my dry hair incredibly quickly and I noticed an immediate difference in the softness and frizziness. I can’t believe how much better my sad, dry ends felt after just a tiny amount of the oil! Because I put it on dry hair the scent stuck around for a while, so if that grapefruity smell bothers you, I don’t recommend that.
Hair washing day rolled around and it was time to try the shampoo and conditioner. Same exact scent. The shampoo was clear and the conditioner was a creamy color. I like the formulas of both of these quite a lot. The shampoo lathered up very nicely, and didn’t feel like it was completely stripping my hair like Suave or Herbal Essences shampoo does. It felt wonderfully clean but not like hay (which shampoo can often do to intensely color-treated hair). I used a small amount of the hydrating hair mask because the hot weather has been hard on my hair, rinsed that out after five minutes, and ran the ghost conditioner through. After I had mostly dried my hair I used a little of the oil. My hair has honestly never felt better.
A couple of things – my fiance said that the shampoo did not totally clean out his normal hair wax. He uses quite a lot on work days and needs his shampoo to really get it out. I think that has a lot to do with the fact that his normal hair wax is not from a clean brand and the softer, gentler Verb formulas don’t strip enough to get all the product out. Personally I don’t use any products in my hair other than oils and I don’t use hair dryers or heat styling, so I don’t know how this might feel for someone who does use a lot of hairspray or heat or anything.
Overall, I think that if you are already in the process of cleaning up your beauty products or life products that Verb is a fantastic brand. I love the signature scent, I love the formula, and I love the company message. However, if you use a lot of product from a brand that does fall into the same “all-natural” category, the shampoos may not strip out all the excess product. If you’re interested in trying you can get 10% off your order using my link below!
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